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look one place, one the users' profile to find all interests and 'likes'. 56 Those arguing against note, for example, that advertising can make us buy things we do not want or that, as advertising is enmeshed in a capitalist system, it only presents choices based on consumerist-centered reality thus limiting the exposure to non-materialist lifestyles. 8 'The Display Network includes a collection of Google websites (like Google Finance, Gmail, Blogger, and partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page.' 8 These two kinds of Advertising networks can. Many people dont take the time to think it though carefully before making a decision in the heat of the moment that could change their lives forever, or cut their time on earth short. . Retrieved from m/ "ISP Behavioral Targeting versus You".
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Advertising should define how and when structural elements of advertisements influence receivers, knowing that all receivers are not the same and thus may not respond in a single, similar manner. They are more likely to be directed to products they want, and possibly purchase them, in return generating more income for the business advertising. By using a combination of words and/or pictures the general aim of the advertisement is to act as a "medium of information" ( David Oglivy 46 ) making the means of delivery and to whom the information is delivered most important. This is usually achieved through an ad matching system which analyses the contents on a page or finds key words and presents a relevant advert, sometimes through pop-ups. 4 Internet users employing ad blockers are rapidly growing in numbers. Google uses its display network to track what users are looking at and to gather information about them. Italy was one of the last Western nations to recognize civil unions between gay partners and offers them fewer legal rights than many of its European neighbours, including Catholic Portugal and Spain. Auckland University of Technology Wang,.; Yang,.; Chen,.; Zhang,. Asia Pacific Journal of Marketing and Logistics. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow marketers and advertisers to position their online ads and messaging in front of those visitors who exhibit a greater level. "Targeted advertising as a signal".